Jack Trout Interview One of the Year's Best

Posted: November 17, 2009, 7:08 pm

There are times when we have a guest on THE BUSINESS OF LIFE who generates squeals and screams in the studio. Let me apologize upfront for that. Sometimes I simply can't contain myself.  The guest is so exciting it generates buzz.

That is certainly the case with yesterday's 3 o'clock guest, Jack Trout. Jack is one of the country's leading business book authors. He and his partner, Al Reis, changed business vocabulary in the United States 25 years ago with their book, Positioning: The Battle For Your Mind.

Jack is back with his new book, Repositioning. It is a marketing book for the current time.

What a privilege it was to interview Jack today. He understands so much about marketing and he shared his insight for small businesses with our listeners.